Partners for the Event

Commercial Partners

ICC's host broadcasterESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe to a cumulative reach of more than 310 million viewers in Asia, 24 hours a day. ESPN STAR Sports has 17 networks covering 24 countries, each localized to deliver differentiated world-class premier sports programming to Asian viewers.

This includes ESPN Asia, ESPN China, ESPN India, ESPN Malaysia, ESPN Taiwan, ESPN Singapore, ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Hong Kong, STAR Sports Asia, STAR Sports India, STAR Sports Malaysia, STAR Sports Taiwan, STAR Sports Southeast Asia, STAR Sports Singapore & STAR Cricket.


About Reliance Communications : Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of ~ 110 million including over 2.5 million individual overseas retail customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.


LG Electronics is one of the longest standing Global Partners of ICC, promoting cricket among its billions of passionate followers. We are proud to be associated with this great sport and with ICC to help grow the popularity of cricket and the pride associated with international Cricket at the highest level. Through the global platform provided by ICC events, we will enhance the joys of cricket with our own innovative programmes and campaigns.

Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 84,000 people working in over 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG comprises five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, mobile handsets, air conditioners, front-loading washing machines, LCD monitors and optical storage products.


PepsiCo is proud to continue to be the official beverage and snack partner of the ICC. As part of PepsiCo's passionate commitment to growing the popularity of the sport, the partnership between PepsiCo and the ICC will enable billions of cricket enthusiasts and casual fans to connect with the game. We're delighted to join the ICC in the development and execution of exciting events and grassroots programs, supported by innovative and entertaining advertising and marketing campaigns to embrace consumers worldwide.

PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, and PepsiCo brands are available in nearly 200 countries across the world. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

PepsiCo, the world's premier consumer products company, offers convenient food and beverage choices to meet a broad variety of consumer needs and preference, from fun-for-you items to product choices that contribute to healthier lifestyles.


Hero Honda Motors Ltd is committed to the promotion of sport, in particular cricket and golf, at both the elite and grass-roots level. Its association with cricket began in 1993 with the sponsorship of Hero Honda Cup (five-nation cricket tournament), while it was also one of the sponsors for the ICC Cricket World Cup 1999. Players such as Virender Sehwag, Ishant Sharma, Gautam Gambhir, Suresh Raina, Irfan Pathan and Zaheer Khan have been brand ambassadors of Hero Honda.


Since its launch in 1985, Emirates grown to become one of the largest international airlines in the world. It believes sports sponsorship is key to connecting with the passengers it serves on its global network of more than 100 destinations. The Dubai-based carrier has a vast sponsorship portfolio spanning a number of sports in addition to cricket, including football, golf, tennis, sailing and rugby.

Emirates' ICC Official Partner status gives the airline sponsorship rights to all ICC major tournaments, including the 2011 and 2015 ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20. It also sponsors the ICC Cricket World Cup Qualifier, ICC Under-19 World Cup, ICC Intercontinental Cup and the ICC Women's World Cup.

In partnership with the ICC, Emirates will continue sponsoring the Emirates Elite Panel of ICC Umpires and Referees. This agreement will see the Fly Emirates logo prominently displayed on the umpires' clothing at all ICC events until 2015.

Emirates - which sponsored Australia when they won a third World Cup in 2007 - is also a sponsor of the UK charity Lord's Taverners; and - in partnership with the Arabian Cricket Challenge - it is the title sponsor of the Emirates Airline Twenty20, Emirates Airline Forty40 and the Emirates Airline ARCH Trophy, which is contested by schools.

Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas AG. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1960. Adidas completed its acquisition of Reebok in early 2006.

The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League since 2002, the Canadian Football League since 2004, and is the official shoe supplier to the NFL and Major League Baseball. In addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and RBK brand. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005.

Reebok is also the sponsors of Bolton Wanderers Football Club. Several international cricketers, such as Pakistani skipper Shoaib Malik, Pakistani batsman Abdur Razzaq, Sri Lankan Captain Mahela Jayawardene, Indian captain Mahendra Singh Dhoni, Indian batsmen VVS Laxman and Rahul Dravid, and Chris Gayle of the West Indies, endorse Reebok.


Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal.

Founded by Charles Cheers Wakefield in 1899, Castrol is the world’s leading lubricants brand. Over its long history, the company has been widely acknowledged as the world's leading lubricant company. Castrol’s commercial success is underpinned by its ability to deliver improved performance through the application of technology and innovation. This has been the key to Castrol’s success over the last 100 years and has led to the development of superior performing lubricants including Castrol Edge, Castrol Magnatec, Castrol GTX and Castrol Power1.

Castrol’s association with cricket goes back to 1997 when the company announced the launch of the Castrol Awards for Cricketing Excellence to recognize performances by Indian cricketers. Over the last decade, the Awards have recognised excellence in Indian cricket – past, present and future. In 2009, Castrol launched the Castrol Index– an analytical tool that objectively analyses player and team performances and provides unique insights that enhance the fan’s understanding and enjoyment of the game.

Castrol’s global involvement with innovative sponsorship began over one hundred years ago with the first ever land speed record. Since then, Castrol has been associated with winning performances on land, sea and air. In recent years, Castrol has extended its sponsorship portfolio to include football, starting with its sponsorship of the UEFA Euro 2008; a relationship which was cemented when Castrol became an official partner of the FIFA World Cup™.

MoneyGram International, is a leading global payments services company. Our core purpose is to help people and businesses by providing affordable, reliable and convenient payment services. Our MoneyGram brand is recognized throughout the world, and we are committed to bringing greater control and choice to our customers. The diverse array of products and services we offer enables consumers - most of who are not fully served by traditional financial institutions - to make payments and transfer money around the world.

MoneyGram's primary business is international money transfers. The company's money transfer service allows consumers to send and receive money worldwide, primarily through a global network of third-party agents that use our money transfer system. In most locations, we offer "multi-currency" payout where consumers choose to collect funds in local currency, United States dollars or euros. Customers have alternatives in money transfer delivery channels such as cash, direct-to-account, ATMs and kiosks for deposit and cash receipt, cash-to-a mobile phone and cash-to-card.